Marketing & Advertising

  • Recognizing the Power of Social Media

    Once considered a passing fad, social media has matured into a pervasive communication and marketing channel. People use social media interactions to make decisions and meet their needs in most aspects of their lives—including decisions about when and where to obtain chiropractic care.

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  • New Patient Orientation Kit

    After you have invested time and effort in acquiring a new patient, you will want to make a positive first impression. A new patient orientation kit can help you do just that.

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  • How to Develop a Practice Website

    Websites are a great way to market your practice, share patient education materials and keep connected with your patient base. With a practice website, you can inexpensively reach anyone with a computer no matter where they are located. But there are several things to consider before you begin developing your practice website.

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  • Using Your Mission and Positioning Statements to Market Your Practice

    Before you can successfully market your practice to others, you must clearly define for yourself the unique benefits of your practice. Developing your mission statement and your position statement are essential steps in this process.

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  • Following Up After Speaking at a Community Event

    Giving presentations is only part of the marketing advantages you receive from community education. Another is what you do after the speech is over.

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