Marketing & Advertising

  • Recognizing the Power of Social Media

    Once considered a passing fad, social media has matured into a pervasive communication and marketing channel. People use social media interactions to make decisions and meet their needs in most aspects of their lives—including decisions about when and where to obtain chiropractic care.

    View More

  • How to Develop a Practice Website

    Websites are a great way to market your practice, share patient education materials and keep connected with your patient base. With a practice website, you can inexpensively reach anyone with a computer no matter where they are located. But there are several things to consider before you begin developing your practice website.

    View More

  • New Patient Orientation Kit

    After you have invested time and effort in acquiring a new patient, you will want to make a positive first impression. A new patient orientation kit can help you do just that.

    View More

  • How to Prepare to Speak at a Community Event

    The primary purpose of most public speaking is to instruct or persuade. Since your goal is community education, your main purpose should be to instruct. But also mix in a small amount of persuasion to tell your audience “what's in it for them.”

    View More

  • Making an Effective Presentation

    Presentations are more enjoyable when the audience is engaged or involved. People are more likely to try your services if they feel they know you personally. Here are a few tips to help you speak with confidence and involve your audience to make your presentation engaging and enjoyable.

    View More

Section Navigation