Resources

Resources

  • Recognizing the Power of Social Media

    Once considered a passing fad, social media has matured into a pervasive communication and marketing channel. People use social media interactions to make decisions and meet their needs in most aspects of their lives—including decisions about when and where to obtain chiropractic care.

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  • Interviewing Candidates

    The best people for your staff are the brightest, the most enthusiastic, caring, and diligent of all the applicants. How do you discern which applicant personifies these attributes and best suits the position? The most effective tool in meeting this objective is the personal interview.

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  • How to Develop a Practice Website

    Websites are a great way to market your practice, share patient education materials and keep connected with your patient base. With a practice website, you can inexpensively reach anyone with a computer no matter where they are located. But there are several things to consider before you begin developing your practice website.

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  • Determining Your Practice Legal Structure

    One of your first steps in establishing a practice is to determine its business structure. You'll need to decide if your business will be structured as a sole proprietorship, partnership, independent contractor, corporation, etc. This article overviews the various business structures to help you make the best decisions for your practice.

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  • Joining Third Party Networks

    Belonging to the right managed care organization can provide you with many professional and financial benefits, including access to an expanded market for your services. But what should you consider before joining third party networks?

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